MAST Formula for Growth – Focus on S
The Third part of this business formula of MAST is Skill
Worried MSME members – this is where we beat the hell out of AI, machine Intelligence and other specialised software because this is where they cannot beat your customisation.
Skill is defined as the human element of an activity which enhances its value for the creator and the receiver. So all activities which applied with human emotions is skill – which results in value for both parties. Let it be understood that of the four factors, this is probably the most important and even most difficult factor of the formula.
Let us take an example of an activity. A telephone call. You would have received many of them especially from telecallers, Voice activated systems etc. Do you even wait for a few seconds before disconnecting a call from a computer system which plays a recorded voice message? You Don’t. Why? There is an activity… a telephone call. But there is no emotion in this call or rather the response from your emotion is – what the hell, again another spam call, and you disconnect. If at all there is a negative value generated by this action.
With specialised software such as AI and Machine Intelligence options available why do we need a human? Because understanding what works for humans is a skill and however much of Artificial Intelligence we can create, we cannot replicate human emotion in a computer. Movies on Robot becoming human also subtly indicate this complex human element as the missing link, whether in Terminator series or in I, Robot etc. So MSMEs

Humans can understand and express like another human. Emotions. Missing emotions (any of the senses, is what can be termed as a Handicap). That is what skill development is all about
There are 3 basic human Skills: Communication (expressing feelings through voice or tone, body language, responding etc),
Analysing (understanding emotions, feelings, interpreting human information), Supporting (Help take a Decision, Managing emotions, caring)
All other skill forms – leadership, time management, organizing, serving, problem solving are a combination of these above three
How can one become better at skills?
- Observing and understanding the conditions around (knowledge of human emotions)
- Practising in simulated environment (understanding human emotions, managing them)
- Doing / experiencing – leads to demonstrating human emotions (which leads to better human relationships)
It is therefore critical for all team members to learn about what makes for human interactions and how emotional intelligence / Quotient plays an important element in managing relationships. As a coach one needs to first learn the skill themselves, and then transfer this to others
The Process of Knowing Self > Managing Self > Knowing Working > Managing Work > Knowing People > Managing People is therefore a method to become more and more exploratory and discovering what makes things and people work in unison. Read more about this in another post
To know more about how to skill your organisation to grow contact@nat-cons.com
