MAST Formula for Growth – Focus on T

The fourth and a vital ENABLER of this business formula is Technology. MAS is a multiplier factor but Technology is the infinite factor. Technology can catapult businesses into a different stratosphere multiple time within a short period of time. One of the reasons why many start ups are primarily Tech Driven whether in Retail, Education, FInance, Manufacturing etc are because these areas have many aspects of redundancies which are simply transactional and only some part of it requires manual labour which too is being evaluated for options through technology.

Technology is a tool. Its an enabler. Whether as an ATM, or as a Caller Bot, the role of technology is to reduce the ‘transactional’ part of mundane tasks. Eg, calling involves picking up the phone, dialing a number, disconnecting when unavailable, calling another number etc. The action / activity only starts when the call is connected and a (emotional) human responds on the other side. If all this information about the human is available and we can use this to create a more pleasant engagement, we can attract the receiver towards our required outcome

What can technology help your organisation with? Information

• Customer / Prospect information – eg, Information gathered from different sources which provides Demographics, Past purchases, Lifestyle, Social Media Activity,
• Needs and Wants – what can we do / how can we help satisfy them and when
• Share of wallet – how much is her / his financial ability
• Life time customer – how many times can we drive revenues from the customer through engagements and optimal satisfaction for ‘return to purchase’?

Technology can help in Analysing Information, and providing options because the most critical part of decision making is identify the set of decisions amongst almost similar or equally relevant solutions

Tech helps in Automating tasks
An example of using Tech Telephony, Auto Form filling etc to complete manual entry, Auto bulk call, enables an organisation to streamline manpower to critical tasks. Eg. a call centre telecaller makes over 100 calls each day and passes the 5-6 interested lead to you. This costs money for calling all 100. Also takes the whole day. Imagine a bulk calling system which allows a pre recorded call and customer has to dial 1 if interested or 2 if not interested, gives 2 interested leads, the saving of calling, manpower and freeing them to now actually spend time to close these two leads rather than make mundane calls indicates the use of tech to become more efficient

MAST is a unique system and technique and offered to our customer. To know and learn more contact@nat-cons.com