Media – The Giant Awakening
How does media which is a big business game, have as an attraction for MSMEs?
The ideology stems from a report from Reuters Institute for the Study of Journalism which indicated that a significant proportion of UK Journalists are now working online and nearly a fifth are drawing incomes below the ‘living wage. (https://reutersinstitute.politics.ox.ac.uk/our-research/journalists-uk)
This is a result of stress on news publishers who are struggling to stay afloat and the increasing decline in readership because of alternative options including of Google and FaceBook now offering information far quicker (although less reliably) to the audience
TV had dented the need for ‘late news’ and the morning tabloid was just a confirmation of the news already posted the previous day. Strong Editorial and independent unbaised reporting has been the only survivors of this day and age of ‘breaking news’ with loud mouthed and screaming anchors who want to know on behalf of the nation
In this space – where is true media and Journalism headed? It is headed the way of Chand Nawab, the esoteric Journalist from ‘Bajrangi Bhaijaan’ (https://www.imdb.com/title/tt3863552/) whose voice was finally heard by millions across two warring nations. There is a lot of reporting in local spaces or in specialised fields eg ALL INDIA REPORTER, whose founder Shri V. V. Chitaley started this herculean task in a day and age a century back to collate court judgements across the nation from a small city such as Nagpur. https://www.aironline.in/
It is of course to be noted that Shri Chitaley was himself a lawyer. Take a look at another off beat reporting MSME – BOL race books (BOL being short form of Best of Luck) https://www.bolracecard.com/ who alongwith another Vel Race Books based out of Chennai have taken a monopoly in the being choice of turfites.
These are just small examples of what can be great opportunities in the area of reporting both in hard copy as well as online. Another example of Peoplematters.in which caters to the Human Resource fraternity completely online but managing large events which range from 3-4 large to even 12 small events where the fraternity members come together to exchange notes and network
So what should those professionals from Media and Journalism look to build a niche and at the same time build a flowing business. Reach out to us if you wish to know more contact@nat-cons.com